NYC TAP: Service Design Project
Major Bloomberg challenged creative people in NY to reimagine and reinvent public payphones to make New York City more accessible, safer, healthier, greener and better informed.
We took on that challenge.
- Huge diversity of users (NYC’s 8.2m people)
- Be self-sustaining ($17.7m annually)
- Must makes calls
- Collect data
- Be environmentally friendly
Information is the lifeblood of cities. It drives commerce, communities and helps us navigate daily life.
But information is mostly digital now. Fine if you can access it but many can’t. And it’s daunting to find what you need when there are half a billion websites today.
So what if you could make it easier for residents and visitors to access information?
What if you could turn 11,000+ payphones into an interconnected network, uniting the city block by block?
What if you could truly connect people, city services, local merchants and national advertisers like never before?
Meet NYC Tap.
Tap is an open source interactive public utility for 21st Century New York. It’s the new direct line to the people, places, businesses and services of New York City.
Think of it as a sleek digital canvass. The simple interface allows people to find exactly what they want via a visual dashboard of apps. When not in use, Tap scrolls between adverts and NYC branding.
You can see the original competition here: http://reinventpayphones.splashthat.com