Blog Design Taxi has complied a nice piece on how famous brands got their names
Naming is so tricky, especially in the post dot.com evolution, where domain names rule and so many great names are taken. Or worse protected.
The Amazon example is intriguing. Bezos wanted his company to be as big as the Amazon.
What is also interesting is that these names were not created by committee. I face that regularly when doing naming and it can kill great names. These iconic brands were mostly named by an individual or group of founders, who had an impulse and a sense of where they wanted to take the brand and just went for it.