Dexterous
Curated ideas from the worlds of brand, design, innovation, digital + advertising.
Opinions = all mine. Ideas= mostly other peoples.
Search
Other stuff
- About Me: Bio + Beliefs
- Brands I've worked with
- Brand Identity Work
- Forbes: Welcome to the Era of Design
- NYC TAP: Service Design Project
- Product Development: Tweet to Buy
- Thoughts on SXSW 2013
- 3D Printing is quietly changing everything
- IRC Domestic Violence Think-In
- Brand Manifestos Matter
- Brand Valuation + Credibility
- Buzzfeed Article: Digital Dependency
- Partnership as source of Sizzle
- The @ Work State of Mind Project
- What is Creative Strategy?
- Forbes: A Young World is No Place for Old Corporations
- Forbes: Suffering is the new Ad medium
- Forbes: What Wes Anderson can teach us
- FORBES: The Future being Created Today
- Forbes: Gamification Comes of Age
- 'Creative Voting' Project 2012
- Hipster Branding Project
Adam's Twitter feed
Tweets by @AdzswannFind me on...
Tag Results
26 posts tagged xs
“You don’t find customers for your products. You find products for your customers.”
Seth Godin
“The challenge often lies not in creating something simple, but in keeping it that way.”
Lee Clow, TBWA Chiat Day
“Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.”
Wally Olins
CP+B: Domino’s Pizza Turnaround - the D&AD Case Study
I am reminded by watching this superb case study from Domino’s that even the worst, messed up brand situation can be rescued.
Most of all I love the honesty of it all. People respond to that.
THE best Tweet ever.
There it’s happened. I doubt I’ll ever get such a encouraging Tweet again. Steve Lemus is a humble legend for posting it.
My Forbes Era of Design Article has now been read by 90,000+ (and still rising), seems I really touched a nerve within the creative community. Don’t want to keep banging on about it but I am genuinely pleased to have voiced what others felt.
This is the SHORTEST TED TALK EVER given at just 52 seconds.
Mega brain-statistician Hans Rosling uses a few stones to explain the current wealth distribution dynamic globally and then how improvements in wealth distribution and population growth will change the gap between rich and poor.
You can hear more from him here: TED and Hans Rosling
“The Waiting Ticket”: A clever marketing idea from Brazil, raising awareness of the dire need for more organ donors.
I love that they could have run a conventional ad campaign but instead tried something more real and physical. Would love to see how well it worked, results wise.
Cute new film from Honda.
This tells a potentially very convoluted story about all the different things Honda makes, in a simple, pleasing way.
I can’t imagine this was an easy brief from the client “tell people about ALL the stuff we do please, here’s the list”.
Once again, cool graphic design/illustration answers the hardest briefs. And does so beautifully.
Blog Design Taxi has complied a nice piece on how famous brands got their names
Naming is so tricky, especially in the post dot.com evolution, where domain names rule and so many great names are taken. Or worse protected.
The Amazon example is intriguing. Bezos wanted his company to be as big as the Amazon.
That’s ambition!
What is also interesting is that these names were not created by committee. I face that regularly when doing naming and it can kill great names. These iconic brands were mostly named by an individual or group of founders, who had an impulse and a sense of where they wanted to take the brand and just went for it.
